Various branding can be found scattered throughout the Shenmue games. Right from the start of the first Shenmue, when Ryo explores his room and the contents of the desk and closet, the numerous small objects and items within give the world a lived-in feel; and such is the detail that many in-game items even have their own branding. In some cases, real-life licensed brands were used through agreements with the manufacturers, and in others they were made-up. And a small number proudly carry the SEGA brand.
In this post we'll go through some of the Sega-branded objects that can be found in Ryo's house and elsewhere in the first Shenmue game - some of which are obvious, and others which are only apparent upon the closest examination.
Genuine Sega Items
The most obvious Sega items are those which are manufactured or made under official license in real-life, such as the arcade games at the You arcade (we'll also include the Shenmue-specific variations such as the darts games), capsule toy machines, game posters such as the Virtua Fighter ones in Fukuhara-san's room, and of course the Sega Saturn console at the Hazuki residence.









