Following the recent announcement of Shenmue the Animation, Famitsu.com arranged an extensive interview with two of the key people behind the project: producer Yu Kiyozono and executive producer Yu Suzuki. This is Part One of our two-part full translation of the article.
Mystery and Anticipation: How "Shenmue the Animation" Came About
1999: the action-adventure game Shenmue was released for the Dreamcast. Its sequel Shenmue II was released in 2001 and then, after a long blank period, Shenmue III in 2019.
On 5 September 2020 an announcement was made for an anime, which was received with surprise and delight by Shenmue fans in Japan and around the world. It will be the first time an anime for the Shenmue series has been produced since its initial release.
Even with that being so, what prompted Shenmue to be made into an anime now in particular? With a view to learning how it came to be and the aim of its 2021 transformation to anime, we spoke with two Yu-san's: Yu Kiyozono, CEO of Telecom Animation Film and producer of this anime, and Yu Suzuki, creator of the Shenmue series.
President and CEO of Telecom Animation Film. Producer of Shenmue the Animation. Recently he has been working on TV movie versions of the Lupin the 3rd series.
Yu SuzukiPresident and CEO of Ys Net. Creator of the Shenmue series. When at (then) Sega Enterprises, he worked on projects such as the Virtua Fighter series and Hang On, bringing into the world numerous revolutionary new games.
Why is Shenmue Being Made into an Anime Now?
Famitsu: I was extremely surprised to learn that Shenmue, the first part of which was released in 1999, will be made into an anime. Why is it that the "Shenmue the Animation" project has come about now, in 2020?
Kiyozono: Well, to give a little explanation about the current state of the anime industry for background, it is partly because nowadays streaming-based services have grown immensely.
Famitsu: The Shenmue anime will be a joint production between the US anime streaming site Crunchyroll and the anime channel of the Cartoon Network, Adult Swim, won't it.
Kiyozono: Yes, with Telecom Animation Film creating the animation. These days, Japanese anime are watched not just in Japan but all over the world.
In the old days, an anime would be localized for overseas broadcasting: things like the music, the intro song, and even the content would be altered. It was normal for such "filters" to be applied before its overseas showing.
But the growing trend with streaming recently is to watch with on-screen subtitles, with the voices left as the Japanese of the original voice actors. Viewers overseas have started to want to enjoy them the way they were made by the Japanese creators.
Famitsu: Mm, mm.
Kiyozono: I had been wanting to further strengthen our overseas content delivery, and was looking for a strong title for overseas. I thought that Shenmue would be one contender. The game has sold well globally, and when we were getting the project off the ground it was also when Yu-san was working on making Shenmue III, so I was aware that it had a lot of passionate fans.
Regarding taking the animation project proposal to the original creators, I thought that with the content being from Sega Group, of which Telecom Animation Film is also a part, it would likely make it for a relatively smooth discussion, so I thought I'd make an initial enquiry... and that's how this project began.
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